Bahçeşehir Üniversitesi Sosyal Bilimler Enstitüsü

Program Adı	İşletme Doktora Programı
Program Dili	İngilizce
Program Koordinatörü	Doç. Dr. Figen Öker
İletişim	isletmedoktora@bahcesehir.edu.tr

Programın Amacı

Programın amacı, öğrencilerin seçtikleri alana ilişkin teorik bilgi birikimi oluşturmak ve konularında etkin araştırmalar yaparak dünya literatürüne katkıda bulunmaktır.

Bu amaç doğrultusunda işletme doktora programlarımız gerek Türkiye’de gerek uluslararası arenada iş dünyasının ve diğer sosyal yapıların sorunlarına ışık tutacak araştırmaları hayata geçirebilecek bir eğitim vermek üzere planlanmıştır. Bahçeşehir Üniversitesi İşletme Doktora Programının öğretim dili ingilizce’dir.

İşletme Doktora Programı 3 temel alandan oluşmaktadır:

Yönetim ve Organizasyon (Management and Organization)
Pazarlama (Marketing)

İşletme Doktora Programı, 30 kredilik ders çalışması, bir seminer dersi, doktora yeterlilik sınavı ve öğrencinin hazırlayıp savunacağı bir tez çalışmasından oluşur. Doktora öğrencileri, derslerini 4 dönemde tamamlamakla yükümlüdür. Seçilen modül uyarınca, öğrenciler sekiz ya da dokuz zorunlu, bir yada iki seçimlik ve bir adet de seminer dersi alırlar. Derslerde başarılı olan öğrenciler doktora yeterlilik sınavını geçtikten sonra doktora tezlerine başlayabilirler. Her öğrenci doktora tezi ile birlikte bir de araştırma makalesi yazmakla yükümlüdür. Danışman öğretim üyesi gözetimi ve denetiminde doktora tezini tamamlayan öğrenci, doktora jürisi karşısında tez savunmasını gerçekleştirir; savunmada başarılı olan öğrenciler programı tamamlayarak doktor unvanını almaya hak kazanırlar

Bilimsel Hazırlık Programı

Yüksek Lisansı farklı disiplinlerden olan öğrenciler için başvurdukları doktora programına uyumlarını sağlamak amacıyla bilimsel hazırlık programı uygulanır. Bu program kapsamında Bahçeşehir Üniversitesi yüksek lisans programlarında yer alan ders listesi aşağıda verilmiştir. Öğrencinin bilimsel hazırlık derslerinden hangilerini alacağına öğrencinin doktora danışmanı karar verir.

BİLİMSEL HAZIRLIK DERSLERİ
BUS 5201	Marketing Management	3 kredi
BUS 5305	Introduction to Statistics	3 kredi
ECON 5003	Microeconomics	3 kredi
BUS 5100	Contemporary Management	3 kredi
BUS 5400	Accounting and Finance	3 kredi
ECON 5004	Macroeconomics	3 kredi

MODÜL 1: PAZARLAMA

BİRİNCİ YARIYIL
BUS 6301	Advanced Statistics	3 kredi
BUS 6001	Philosophy of Science	3 kredi
BUS 6201	Marketing Thought	3 kredi
BUS 6203	Analysis of Consumer Behaviour Theories	3 kredi
İKİNCİ YARIYIL
BUS 6304	Qualititative Research Methods	3 kredi
BUS 6202	Marketing Research	3 kredi
BUS 6210	Managerial Perspectives in Marketing	3 kredi
ÜÇÜNCÜ YARIYIL
BUS 6303	Multivariate Behaviour Analysis	3 kredi
BUS 6291	Special Topics in Marketing Theory	3 kredi
	Elective Course	3 kredi
BUS 6887	Seminar
BUS 6888	Doktora Tezi

*Tüm dersler ikinci yılın sonuna kadar tamamlanmalıdır.
Öğrenci, derslerini tamamladıktan sonra Doktora Yeterlilik Sınavı’na girer.

MODÜL 2: YÖNETİM VE ORGANİZASYON

BİRİNCİ YARIYIL
BUS 6301	Advanced Statistics	3 kredi
BUS 6001	Philosophy of Science	3 kredi
BUS 6003	History of Management Thought	3 kredi
BUS 6101	Organizational Theory	3 kredi
İKİNCİ YARIYIL
BUS 6304	Qualitative Research Methods	3 kredi
BUS 6102	Behaviour in Organizational Systems	3 kredi
BUS 6192	Special Topics in Management and Organization	3 kredi
ÜÇÜNCÜ YARIYIL
BUS 6303	Multivariate Behaviour Analysis	3 kredi
BUS 6193	Selected Readings in Management & Organization	3 kredi
	Seçimlik Ders	3 kredi
BUS 6887	Seminer
BUS 6888	Doktora Tezi

*Tüm dersler ikinci yılın sonuna kadar tamamlanmalıdır.
Öğrenci, derslerini tamamladıktan sonra Doktora Yeterlilik Sınavı’na girer.

SEÇİMLİK DERSLER:

BUS 5103	Strategic Management
BUS 6103	Sociology of Work
BUS 6104	Work Etudes and Performance Management
BUS 6105	Strategic Human Resources Management
BUS 6204	Consumer Culture and Identity
BUS 6212	Theory of Retailing
MAR 5100	Innovation Management
MAR 5207	Marketing Communications Management
MAR 5402	Globalization and Business Strategy
MAR 5706	Building Powerful Brands

İşletme Doktora Programı’na yapılan başvurular aşağı da yer alan çok sayıda ölçüt göz önünde bulundurularak değerlendirilecektir :

Lisans ve yüksek lisans diploması ya da mezuniyet belgesi
Yükseklisans düzeyinde alınmış bütün dersleri ve notları gösteren belge (transcript)
İki adet referans mektubu
Yüksek Lisans Tezi veya Projesinin bir örneği
Aday tarafından kaleme alınmış doktora çalışmasını neden yapmak istediğini, amacını ve çalışmasının olası sonuçlarını belirten en fazla 1500 kelimelik bir yazı
Başvurulan programın puan türünde olmak üzereALES puanı (>60) ya da GMAT puanı (>650) ya da GRE puanı (>1250) (lisans programından başvuranlar için ALES 70 puan)
İngilizce dil yeterliliği için: TOEFL’dan en az 79 (IBT), 213 (CBT) ve 550 (PBT), IELTS’den en az 6.5 ya da ÜDS ‘den 65 puan almaları gerekir.
İşletme bölümü öğretim üyeleri tarafından aday öğrenciler mülakata alınırlar.

Doktora programına öğrencinin kabul edilmesi için, aday öğrencinin ilgili puan türünde yeterli ALES puanı, transkript, diploma (veya mezuniyet belgesi), ALES (veya GRE , GMAT) sınavı sonuç belgesi, biri akademik olmak üzere en az iki referans mektubu, erkek adaylar askerlik izin belgesini ve mali yükümlülüklerini yerine getirdiğini gösteren belgeyi Sosyal Bilmler Enstitüsü Müdürlüğü'ne bizzat sunmaları gerekir.

DERS İÇERİKLERİ

-ZORUNLU DERSLER-

BUS 5305	Introduction to Statistics	3 Kredi
The main focus of the course namely, Introduction to Statistics, will be on probability theory, probability distributions, confidence interval and hypothesis test, large sample theory, approximation . Students are expected to further their studies and use statistical based computer programming by means of the topics they study in this course.

ECON 5003	Microeconomics	3 Kredi
Some of the topics covered in this course are as follows: principles of resource allocation, supply and demand, consumer behavior, costs of production, the competitive model, oligopoly, and factor markets.

ECON 5004	Macroeconomics	3 Kredi
Some of the topics covered in this course are as follows: national income accounting, inflation and unemployment, competing theories of national income, fiscal policy, the Federal Reserve system and monetary policy, and international trade.

BUS 6001	Philosophy of Science	3 Kredi
This course gives an indepth analysis of the assumptions, foundations, and implications of science. After an introductory survey of what science is and how to understand the outcomes of science, our course will focus on the main methodological assumptions of modern science, their epistemological foundations, and finally the implications of scientific research and development. Parallel to these discussions, practical case-studies of notorious examples of scientific discoveries and revolutions will foster our theoretical understanding of science.

BUS 6003	History of Management Thought	3 Kredi
The focus of this course is on a critical and analytical review of the history of management theory. Students are encouraged to compare and contrast existing management theories and perspectives and to examine them in the critical light of practical experience. In addition, through the preparation of literature research papers, students pay attention to the development of dissertation-supporting literature review skills.

BUS 6101	Organizational Theory	3 Kredi
Last 20 years have witnessed immense changes in the study of organizations with respect to the theoretical frames and research methods. The aim of this course is to map these changes, and to study the effects of these changes on organizations giving special emphasis to corporate actors, processes, technology, culture, governance, power, and politics. Organizational theory has changed into a ‘multi’ dimensional character since 70’s. In order to overcome the ambiguities, this course aims to study the various components of organizations in both modern and postmodern structure. Students will be required to read a series of articles, and also write reports on these guided readings. The evaluation of the students will be made on these written reports, and also on the preparation of a paper to be published, written on one of the topics studied during the course.

BUS 6102	Behaviour in Organizational Systems	3 Kredi
This course examines the individual behaviours of employees and the group dynamics both individually and as a member of a team. Motivation, leadership, teamwork, political behaviour and communication are some of the topics to be covered in the course.

BUS 6192	Special Topics in Management and Organization	3 Kredi
This course provides doctoral candidates with an in-depth understanding of existing empirical research in contemporary management and organization. The review of the extant literature in a critical manner constitutes the main focus of this course. Candidates are expected to work on the theoretical modelling of an empirical research of their own choice.

BUS 6193	Selected Readings in Management and Organizations	3 Kredi
This course aims to develop academic reading and writing skills in such a way that students are able to write their papers in the field of Management and Organization.

BUS 6201	Marketing Thought	3 Kredi
The Theory of Marketing course chronicles the evolution of marketing theories and the rationales behind them. It is an academic marketing seminar that focuses on bringing together both academic theory and real world marketing practices. The lack of fundamental theoretical definitions has been one complicating factor in the understanding and, consequently, relations between different functions in companies, especially the departments of product development, marketing and sales. This seminar course is designed to consider major contemporary issues in marketing theory, understand the history and evolution of marketing thought, enhance the ability to conduct scientifically respectable research and to evaluate research in a professional-critical manner.

BUS 6202	Marketing Research	3 Kredi
In today’s rapidly changing world, obtaining high-quality information about the current marketing environment may determine the success or failure of a business. Research marketers use a variety of methods to collect information about consumers and the marketplace. This course identifies different sources of marketing research data, examines processes for collecting and analyzing research data, and shows how to prepare and present marketing research reports. One of the goals of Marketing Research course is to teach students how to use computers to analyze marketing data.

BUS 6203	Analysis Consumer Behaviour Theories	3 Kredi
Businesses spend millions of dollars on product research but consumers rank preferences based upon utility or the satisfaction derived from consumption. The principle assumption upon which the theory of consumer behavior and demand is built is: a consumer attempts to allocate his/her limited money income among available goods and services so as to maximize his/her utility (satisfaction).This course attempts to establish the link between product classification and consumer decision theory.

BUS 6210	Managerial Perspectives in Marketing	3 Kredi
This course provides the theories, strategies and tools the students need to develop workable, sustainable solutions to new challenges from a managerial point of view. Regardless of students’ involvement in the marketing process or making decisions that affect organizational strategy, this course aims to cover topics such as demand analysis, product/service management, pricing, distribution, promotions and integrated communications.

BUS 6291	Special Topics in Marketing Theory	3 Kredi
At the beginning of each semester, two themes will be selected, a literature review of which will become the core content. Students will review the litearture, form the research methods, and write articles explaining the hypothesis and the methods used. In some instances, a pilot study might be applicable as a pre-test. Consumer choice models, information search and evaluation processes, attitudes, positioning, segmentation and new improvements in the marketing literature, CRM, integrated marketing communications will be reviewed. This course will be the basis for the doctoral studies.

BUS 6301	Advanced Statistics	3 Kredi
The purpose of this course is to provide students with a strong background in statistical principles. The emphasis is on attaining a conceptual understanding of these statistical techniques and associated models, selecting appropriate technique(s) for a given research problem, conducting computer-assisted data analyses, and correctly expressing the results of such analyses. The successful student will finish this course with an ability to effectively evaluate and act upon statistical reports and data relating to applications in business. Discussion of issues in research design and philosophy of science will be sprinkled throughout the course.

BUS 6303	Multivariate Behaviour Analysis	3 Kredi
The introduction to multivariate analysis gives an overview of approaches to multivariate data analysis. First, a short module on matrix algebra is scheduled. Then, the course covers multiple regression analysis, analysis of variance and covariance, partial correlation and path analysis, discriminant analysis, factor analysis, and cluster analysis.

BUS 6304	Qualitative Research Methods	3 Kredi
The assumptions, theories, and practice of qualitative research are introduced. This course will focus upon the use of qualitative methods for research about business. Methods including interviewing, focus groups, participant observation and ethnography will be taught and practiced. The course examines the relationships between the theories and purposes of qualitative and quantitative inquiry. There is considerable focus on practicing selected research skills and the analysis and write-up of the results from these activities.

BUS 6401	Accounting Theory	3 Kredi
An introduction to accounting theory, accounting research, approaches to the formulation of accounting theory, alternative asset valuation and income determination models, future trends in accounting are examined. The content of this course also includes the conceptual framework for financial accounting and reporting and structure of accounting theory.

BUS 6403	Theory of Finance	3 Kredi
After gaining a wide perspective on finance theory, portfolio analysis, CAPM, efficient market theory, these concepts will be examined whether these models are applicable to Turkey. Besides, development of new models is another topic of this course.

BUS 6405	IFRS and International Financial Reporting	3 Kredi
Comparative accounting, harmonization, financial statement analysis in international accounting are in the scope of the course. These issues will be examined in the framework of international financial reporting standards (IFRS). Critical view to standards is another topic oh the course. Topics will be discussed considering to the Turkish Tax Law and the other local regulations.

-SEÇMELİ DERSLER-

BUS 6103	Sociology of Work	3 Kredi
The focus of this course is work: how it developed into its present forms; how it is organized; how individuals experience it; and the social relationships and institutional frameworks so essential for it to occur. By critically examining key concepts, theories and research findings in the sociology of work and industry, the course provides students with a deeper understanding of the dynamics of change and continuity, the basis for cooperation and conflict, and the varieties of human experiences in the world of work.

BUS 6104	Analysis of Work and Performance Management	3 Kredi
An effective Performance Management system is essential to help employees perform at their best and align their contributions with the goals,values,and initiatives of the organization. Performance Management course presents students with a clear model they can follow to plan, monitor, analyze, and maintain a satisfying process of performance improvement for employees. It also illustrates strategies for developing the crucial communication skills of coaching, problem solving, and giving feedback while teaching methods for linking organizational and personal goals.

BUS 6204	Consumer Culture and Identity	3 Kredi
This course is prepared in a way to lay the groundwork for the critical analysis in consumer behaviour. Topics related to social psychology will be examined. Attitude formation through use of marketing strategies and advertising will be examined with a focus on how consumers perceive and integrate information and messages.The purpose of this course is to help students chose their fields of interest and be able to conduct original research projects in related topics and consumer research.

BUS 6212	Theory of Retailing	3 Kredi
The retailing industry has undergone revolutionary changes since the Second World War: the rise of large multiple companies, increasing store sizes, new technologies and the internationalization of retailing have all transformed the retailing environment. This comprehensive course traces the evolution and development of the retailing industry from before the Industrial Revolution up to the dramatic changes of the 2000s. This course try to understand Retail Management from a strategic planning perspective; development and implementation of retail strategy from financial, operational, and customer orientation.

BUS 5103	Strategic Management	3 Kredi
The course outlines major theoretical and methodological approaches adopted in strategy research as it has evolved into a research field over the past decades. Furthermore, the course incorporates class sessions focussed alliance and network perspectives, the resource-based view, transaction cost perspectives, and corporate entrepreneurship in the strategy development process. The class modules relate to major research streams that have characterized the evolution of strategic management research and put these in the context of theory development and methodology. The course will highlight current research trends and methodological issues facing the strategy field and encourages an open discussion among participants about future research directions.

BUS 6105	Strategic Human Resources Management	3 Kredi
The main topic discussed in this course are as follows: theoretical developments in the field of Human Resourcesfrom a strategic perspective, effecting learning models for the organizations to face competiton, to identify, analyse and develop Human Resources and to design strategies and processes for human resources that are the brain and memory of the organizations.

MAR 5100	Innovation Management	3 Kredi
Innovation Management focuses on the process of designing innovative new information-based services, including problem definition, research, design, development, and execution. Concepts include blueprinting, ideation, blue ocean strategy, branding, observation and interview, personas, storyboards, customer journey, stage-gate process and project portfolio management.

MAR 5207	Marketing Communications Management	3 Kredi
An analysis of marketing communications from business, social, economic, and political perspectives, this course provides an in-depth discussion of advertising and promotion as key tools in marketing new and established products. It examines advertising planning and management, research, creative development, media selection, direct response, and advertising agencies. Emphasis is on new media technologies and the growing use of alternative media in communicating with selected publics.

MAR 5402	Globalization and Business Strategy	3 Kredi
This course provides an advanced coverage of the development and transformation of business enterprise within the global economy, by focusing on the business strategy and dynamics of institutional and organizational change resulted from today’s globalization process. This includes the effect of structural, institutional, and organizational change upon the strategy of the business enterprises for survival and success in the contemporary hyper-competitive, technology-driven, fast-paced, uncertain environment

MAR 5702	Building Powerful Brands	3 Kredi
It is not difficult to realize that the brands are among their most valuable assets in a firm. The goal of this course is to teach students the strategic significance of the role of brands in creating shareholder value. Using lectures, cases, discussions, exercises and group projects, the students should develop fluency with the core principles associated with branding including an understanding of how to develop a brand positioning, managing total brand experience, how to manage the brand relevancy over time, familiarity with the various qualitative and quantitative methodologies that are used to evaluate brand equity, how to achieve growth through brand extension brand design and brand messaging.