Program Tanımı
GENEL İŞLETMECİLİK (İNGİLİZCE)
|
Program Adı |
Genel İşletmecilik Uzmanlık Programı |
|
Program Dili /Türü |
İngilizce / Tezsiz |
|
Program Koordinatörü |
Dr.Selçuk Tuzcuoğlu |
|
İletişim: |
selcuk.tuzcuoglu@bahcesehir.edu.tr |
İş dünyasının, karmaşık, birbirine bağımlı ve dinamik bir küresel ortamda doğru kararlar alabilecek gerekli yetenek ve bilgiye sahip genç yöneticilere ihtiyacı vardır. Bahçeşehir Üniversitesi öğrencilerinin eğitimleri süresince edindikleri bilgi ve deneyim, onşarın büyük işletmelerden aile şirketlerine ve STK'lara değin her türlü kurumda kabul görmelerine ve yöneticilik yapabilmelerine olanak sağlamaktadır.
Program değişen küresel pazarlara yönelik stratejik planlama anlayışı ile örgütsel değişimi sağlayacak liderlik yapısına uygun adaylar yetiştirmektedir. Çağdaş eğitimin gereklerine uygun olarak, kurumsal bilgiler interaktif olarak vaka ve proje çalışmalarıyla pratiğe aktarılır. Böylece mezunlar sunulan araç ve olanakları birleştiren yeni yöntemleri en etkin biçimde kullanır.
Genel İşletmecilik Türkçe programı ile tamamen aynı derslerin İngilizcesinin okutulduğu bu programda, İngilizce bilgisi yeterli düzeyde olan üniversite mezunlarının, mesleki literature İngilizce olarak takip etmeleri amaçlanmaktadır.
Ders Planı
| BİRİNCİ YARIYIL | ||
| BUS 5100 | Contemporary Management |
(3-0)3 |
| BUS 5201 | Marketing Management |
(3-0)3 |
| BUS 5301 | Research Methods |
(3-0)3 |
| ECON 5001 | Managerial Economics |
(3-0)3 |
| İKİNCİ YARIYIL | ||
| BUS 5102 | Human Resource Management |
(3-0)3 |
| BUS 5400 | Accounting and Finance |
(3-0)3 |
| BUS 5612 | Operations Management |
(3-0)3 |
| Elective Course |
(3-0)3 |
|
| ÜÇÜNCÜ ve DÖRDÜNCÜ YARIYIL | ||
| BUS 5103 | Strategic Management |
(3-0)3 |
| Elective Course |
(3-0)3 |
|
| BUS 5999 | Project |
Non-Cr |
| Toplam Kredi |
30 Kredi+ Proje |
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Ders Listesi
| Ders Kodu | Ders Adı | Kredi | Pratik | Teorik |
| BUS5074 | e- Business and Internet Marketing | 3 | 0 | 3 |
| BUS5100 | Contemporary Management | 3 | 0 | 3 |
| BUS5102 | Human Resources Management | 3 | 0 | 3 |
| BUS5103 | Strategic Management | 3 | 0 | 3 |
| BUS5106 | Emotional Intelligence | 3 | 0 | 3 |
| BUS5164 | International Business | 3 | 0 | 3 |
| BUS5196 | New Venture Creation | 3 | 0 | 3 |
| BUS5201 | Marketing Management | 3 | 0 | 3 |
| BUS5256 | Strategic Marketing | 3 | 0 | 3 |
| BUS5291 | Services Marketing | 3 | 0 | 3 |
| BUS5292 | Integrated Marketing Communications | 3 | 0 | 3 |
| BUS5301 | Research Methods | 3 | 0 | 3 |
| BUS5305 | Introduction to Statistics | 3 | 0 | 3 |
| BUS5400 | Accounting and Finance | 3 | 0 | 3 |
| BUS5612 | Operations Management | 3 | 0 | 3 |
| BUS5887 | Seminar | 0 | 0 | 0 |
| BUS5888 | Master Thesis | 0 | 0 | 0 |
| BUS5900 | Sustainability and Business Value Creation | 3 | 0 | 3 |
| BUS5910 | Business Simulation | 3 | 0 | 3 |
| BUS5920 | Business and Government Relations | 3 | 0 | 3 |
| BUS5999 | Project | 0 | 0 | 0 |
Ders Tanımları
BUS5074
e- Business and Internet Marketing
This course focuses on different dimensions of business on Internet. The students will get an overview about organizational transformations of e-Business, knowledge management, and legal & ethical issues of Internet. The main objective of this course is to develop understanding for new ways of product development, pricing methods, establishing new distribution channels and promotion possibilitiesThe main topics are as follows: introduction to e-Business; e-Business models, e-Business strategy formulation; organisational transformation for e-Business, B2B transactions, knowledge management; on-line services; on-line retailing; security, legal and ethical Issues; E-Business technological infrastructure; generating an E-Business idea and creating a successful e-Commerce web site; internet marketing, mixing offline and online marketing communication; on-line advertising amd P.R; search engine advertising; cases for e-business and internet marketing in Turkey.
BUS5100
Contemporary Management
Developing an understanding of the roles, responsibilities, and skills required of individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations. Creating an awareness of the environmental conditions and pressures facing today’s managers and organizations. Management, the environment of management, managing decision making and planning, managing organizational architecture, managing individuals and groups.
BUS5102
Human Resources Management
Theoretical developments in organizational learning and human resources development; designing training programs for human resource development in various settings; developing policies and procedures for training in organizational perspective; methods for conducting needs assessment, defining training objectives, determining and organizing content, formulating evaluation strategies.
BUS5103
Strategic Management
Examining how organizations (both for-profit companies and non-profit agencies) gain sustainable competitive advantages. Integrating knowledge and skills gained from studies in the functional areas of business. Applying a general management point of view? decisions and strategies with reference to the total enterprise. Coverage of the elements of the strategic management process; analyzing industry structure and environmental trends to assess industry potential; assessing a firm?s resources for their potential to generate a competitive advantage; introduction to the internet economy.
BUS5106
Emotional Intelligence
The most effective leaders are alike in one crucial way; they all have a high degree of emotional intelligence. This course studies: How emotional intelligence operates at work; the relationship between emotional intelligence and effective performance in leaders; how emotional intelligence shows itself on the job; how can you tell if someone has high emotional intelligence; can emotional intelligence be learned? The course aims to develop leadership skills through developing EI.
BUS5164
International Business
The main topics of this course are International background of business; comparative cultural, political, legal and economic environments in business world; theories of trade; foreign investment; government influence on trade; international cooperations and agreements; global foreign exchange and capital markets; international business strategy; export-import strategies; marketing etc.
BUS5196
New Venture Creation
The main topics of this course are identifying mindset of the enterpreneur and personal strategy; entrepreneurial process; creating knowledge, skills and awareness for seizing the opportunity; screening the venture opportunities; creating a business plan and business models; team-building; venture resources; venture financing; valuation etc.
BUS5201
Marketing Management
Introduction of marketing as the principal mechanism for the provision of choice in free markets and consideration of the core philosophy of marketing and the foundations for marketing management. Evaluating the fundamental marketing precepts; the application of marketing concepts, and elements of marketing management. The opportunity for students to assimilate, synthesize and apply key marketing concepts and techniques. Practice of marketing in an organizational context. Coverage of the following issues: the role of marketing -marketing as a social and managerial system for the provision of choice, a mechanism of exchange and a means of constructing cultural meaning; marketing philosophies- the evolution of marketing as an academic discipline and its development and application within different organizational forms; the customer-marketing interface - the decision-making process; influence of societal factors, personal factors and marketing interventions on customer behavior; core notions within marketing - branding, the role of segmentation, targeting and positioning, the marketing mix and its elements.
BUS5256
Strategic Marketing
This course views marketing as both a general management responsibility and an orientation of an organization. Relatively less attention will be given to the specific activities of the marketing department, sales group, or advertising function in implementing strategic decisions.
BUS5291
Services Marketing
This course focuses on the differences between product and services marketing and analyses as to how 4 P?s of Marketing have been extended to 8 P?s. Service Marketing mix adds 3 more P's, i.e. people, physical environment, process service and follow-through are keys to a successful venture. The major difference in the education of services marketing versus regular marketing is that instead of the traditional "4 P's," Product, Price, Place, Promotion, there are three additional "P's" consisting of People, Physical evidence, and Process. Service marketing also includes the servicescape referring to but not limited to the aesthetic appearance of the business from the outside, the inside, and the general appearance of the employees themselves. Service Marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move farther away from industrial importance to service oriented economies.
BUS5292
Integrated Marketing Communications
This course discusses the importance of coordinating the company?s marketing mix components and integrating all the messaging elements into one cohesive unit. Course Content: promotion management and introduction to IMC; IMC?s role in a marketing process; role of advertising and sales promotion in an organization; consumer behavior and IMC; creative strategies: source, message and medium factors; forming target groups and budgeting; creative strategies: planning, progressing and application; media planning and strategy; printed, audio-visual media and evaluation of sales promotion; measuring promotional activities? efficiencies; international advertising and promotional activities.
BUS5301
Research Methods
Learning the research process where students learn how to formulate a research question and define a research problem, decide upon a research design, how to assess data collection methods, define a sampling frame, determine types of data analyses, interpret data appropriately, and prepare a research report. Further, an understanding of the importance of research in the development of communication strategies. An examination of specific methods used for communication research. Different sections focusing on different methods, including focus groups and in-depth interviewing, polling and content analysis, survey research, and online research.
BUS5305
Introduction to Statistics
The main focus of the course namely, Introduction to Statistics, will be on probability theory, probability distributions, confidence interval and hypothesis test, large sample theory, approximation. Students are expected to further their studies and use statistical based computer programming by means of the topics they study in this course.
BUS5400
Accounting and Finance
The information managers and executives need to understand essential accounting principles, from vocabulary and financial statements to cash flow and valuation. Covering balance sheets, income statements, reporting measures, and even essential ratios; a one-stop reference for all aspects of finance and accounting. Helping managers take essential steps toward making informed decisions based on the numbers they face every business day. Teaching the effective and efficient use of fiscal resources in health care institutions.
BUS5612
Operations Management
Through models, exploring how the operations function plays a vital role in achieving a company's strategic plans and is a major determinant of a company's financial performance. Forecasting, design, inventory management, facilities planning, location, and supply chain issues.
BUS5887
Seminar
Reading and research oriented course, focused on students? thesis.
BUS5888
Master Thesis
The MBA Program will be completed with appropriate thesis by supervision of an advisor.
BUS5900
Sustainability and Business Value Creation
tate of the earth; three pillars of sustainability ? social, economic, and environmental; life-cycle analysis (LCA); water issues; social and financial issues ? microfinance; energy issues: biofuels; other renewable energies (solar, wind, hydrogen, etc.); process and mining industry ? chemicals, petrochemicals, mining; manufacturing industries ?electronics, consumer products; sustainability and financial performance; green buildings; CO2 market (sale and purchase of CO2 credits)
BUS5910
Business Simulation
Business Simulation Game is a web based management simulation in which teams of students compete against each other for business success with an industry. The simulation brings together all of the primary functions of business and combines it within a competitive movement and countermovement. The simulation game will run nine weeks of the course. Groups will be evaluated on the outcome of the simulation (i.e., the group's company stock price, market share, profit, etc.)
BUS5920
Business and Government Relations
This course will introduce the participants to the evolving relationship between government and business. It will highlight the various dimensions of this complex and at times contradictory relationship from a historical and systematic perspective. More precisely, the course will look at business from a government perspective, look at from a business perspective, and explore mixed forms of public-private governance in case of state-owned enterprise, as well as newly emerging public-private partnerships.
BUS5999
Project
Culminating in an individual piece of research in which learning on the program is applied to an appropriate topic of interest/specialization, under the guidance of a supervisor.It has to be writtten in accordance with the University Thesis/Project Writing Manual.
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