Halkla İlişkiler Lisans Programı
Ders Planı
| Ders Kodu | Ders Adi |
( Teorik - Pratik ) Kredi |
|
1.Yıl - Güz Dönemi |
|||
| ENG1003 | Communications Skills & Academic Writing I | ( 3 - 0 ) 3 | |
| BUS1011 | Introduction to Business Administration | ( 3 - 0 ) 3 | |
| GEP1005 | History of Civilization I | ( 3 - 0 ) 3 | |
| SOC1003 | Introduction to Sociology I | ( 3 - 0 ) 3 | |
| PRL1511 | Principles of Communication and Media | ( 3 - 0 ) 3 | |
| INF1023 | Intr. to Comp.&Info.Tech. | ( 2 - 2 ) 3 | |
1.Yıl - Bahar Dönemi |
|||
| GEP1006 | History of Civilization II | ( 3 - 0 ) 3 | |
| ENG1004 | Communication Skills & Academic Reporting II | ( 3 - 0 ) 3 | |
| VCD1111 | Art,Culture and Society | ( 3 - 0 ) 3 | |
| PSY1001 | Introduction to Psychology | ( 3 - 0 ) 3 | |
| ADV1614 | Marketing Communication | ( 3 - 0 ) 3 | |
2.Yıl - Güz Dönemi |
|||
| ECON2225 | Principles of Economics | ( 3 - 0 ) 3 | |
| TLL2021 | Turkish Language & Literature I | ( 2 - 0 ) 2 | |
| ADV2613 | Introduction to Creative Communication | ( 3 - 0 ) 3 | |
| POV2315 | Photography | ( 2 - 2 ) 3 | |
| PRL2515 | Introduction to Public Relations | ( 3 - 0 ) 3 | |
| PSY2021 | Social Psychology-I | ( 3 - 0 ) 3 | |
2.Yıl Bahar Dönemi |
|||
| PRL3523 | Public Relations Writing I | ( 2 - 2 ) 3 | |
| TLL2022 | Turkish Language & Literature II | ( 2 - 0 ) 2 | |
| PRL2516 | Public Relations Theory | ( 3 - 0 ) 3 | |
| PRL2522 | Communication Theories | ( 3 - 0 ) 3 | |
| ADV2623 | Introduction to Advertising | ( 3 - 0 ) 3 | |
| PRL3548 | Corporate Communication Practices | ( 3 - 0 ) 3 | |
3.Yıl - Güz Dönemi |
|||
| PRL3531 | Public Relations Management and Strategy | ( 3 - 0 ) 3 | |
| Departmental Elective | ( 3 - 0 ) 3 | ||
| HIST3051 | Atatürk's Principles and History of Turkish Republic I | ( 2 - 0 ) 2 | |
| PRL3523 | Public Relations Writing I | ( 2 - 2 ) 3 | |
| PRL3525 | Desktop Publishing | ( 2 - 2 ) 3 | |
| PRL3533 | Video Production in Public Relations | ( 2 - 2 ) 3 | |
3.Yıl Bahar Dönemi |
|||
| ADV3616 | Persuasion | ( 3 - 0 ) 3 | |
| PRL3536 | Research in Public Relations | ( 3 - 0 ) 3 | |
| PRL3524 | Organizational Culture and Communication | ( 3 - 0 ) 3 | |
| HIST3052 | Atatürk's Principles and History of Turkish Republic II | ( 2 - 0 ) 2 | |
| GE Elective | ( 3 - 0 ) 3 | ||
| Departmental Elective | ( 3 - 0 ) 3 | ||
4.Yıl - Güz Dönemi |
|||
| PRL4511 | Public Relations Campaigns I | ( 2 - 4 ) 4 | |
| PRL4513 | Public Relations Cases II | ( 3 - 0 ) 3 | |
| GE Elective | ( 3 - 0 ) 3 | ||
| Departmental Elective | ( 3 - 0 ) 3 | ||
| Departmental Elective | ( 3 - 0 ) 3 | ||
| ADV4629 | Media Ethics | ( 3 - 0 ) 3 | |
4.Yıl Bahar Dönemi |
|||
| ADV4634 | Media Law | ( 3 - 0 ) 3 | |
| Departmental Elective | ( 3 - 0 ) 3 | ||
| PRL4524 | Public Relations Workshop | ( 3 - 0 ) 3 | |
| Departmental Elective | ( 3 - 0 ) 3 | ||
| PRL4512 | Public Relations Campaigns II | ( 2 - 4 ) 4 | |
| GE Elective | ( 3 - 0 ) 3 | ||
Ders Listesi
PRL1511
Principles of Communication and Media
3 0 3
PRL2515
Introduction to Public Relations
3 0 3
PRL2516
Public Relations Theory
3 0 3
PRL2522
Communication Theories
3 0 3
PRL3512
Public Relations Cases
3 0 3
PRL3515
Popular Culture
3 0 3
PRL3517
Editorial Analysis I
3 0 3
PRL3518
Editorial Analysis ll
3 0 3
PRL3523
Public Relations Writing I
2 2 3
PRL3524
Organizational Culture and Communication
3 0 3
PRL3525
Desktop Publishing
2 2 3
PRL3527
Public Relations Writing II
3 2 2
PRL3531
Public Relations Management and Strategy
3 0 3
PRL3533
Video Production in Public Relations
2 2 3
PRL3535
Corporate Public Relations
3 0 3
PRL3536
Research in Public Relations
3 0 3
PRL3537
Media Relations
3 0 3
PRL3538
Political Sciences
3 0 3
PRL3542
Public Relations History
3 0 3
PRL3544
Interpersonal Communication
3 0 3
PRL3545
Writing Styles and Communication
3 0 3
PRL3548
Corporate Communication Practices
3 0 3
PRL3646
Visual Communication
3 0 3
PRL4511
Public Relations Campaigns I
2 4 4
PRL4512
Public Relations Campaigns II
2 4 4
PRL4513
Public Relations Cases II
3 0 3
PRL4524
Public Relations Workshop
3 0 3
PRL4526
Global Public Relations
3 0 3
PRL4528
Crisis Communication
3 0 3
PRL4532
Journalism Workshop
3 0 3
PRL4990
Summer Training
0 0 0
Ders Tanımları
PRL1511
Principles of Communication and Media
This class will cover four lines of arguments. In the first part, we will contextualize media with a look at the socio-economical history of communication. Then, we will have a look at how meaning is constructed in different media and how we can interpret it. While the third part will be about the media’s influence on identity production, in the last part of the class, we will underline media’s presence in the public sphere and its presence beyond national borders.
PRL2515
Introduction to Public Relations
This course aims at introducing students to the basic concepts of the PR profession, in theory as well as in practice. Research, planning, campaign communication and evaluation phases of PR will all be examined, with a special emphasis on managerial functions. Also, different kinds of PR practices will be discussed using case examples.
PRL2516
Public Relations Theory
This course is a continuation to PRL2515, and places a heavy emphasis on practice. Each student will carry out a project in order to develop appropriate PR skills. Also, groups of students, selected on a case-by-case basis, may take part in special event organizations for the Faculty of Communication. Prerequisite: Introduction to Public Relations I
PRL2522
Communication Theories
The aim of the course is to provide a general overview of the major theories in communication and media studies. The course particularly focuses on theories relating to media audiences, texts, production and power, allowing students to think more critically about the media in the world around them.
PRL3512
Public Relations Cases
The purpose of the course is to examine the practical application of public relations principles, concepts and techniques through in depth analysis of the steps in research, planning, implementation, and evaluation in public relations campaigns. The emphasis on campaign process will help develop and enhance both students' technical knowledge of the public relations field as well as critical thinking and problem solving skills.
PRL3515
Popular Culture
In this course we will examine how popular culture is becoming increasingly central to social life and around the world. The primary objective of the course is to provide students with the tools to critically analyze these various forms of popular culture and understand them within a broader social context. . Students will learn to incorporate the analysis of popular culture into their existing research projects or interests.
PRL3517
Editorial Analysis I
This course will be an introduction to the production, presentation, and consumption of news. Issues to be discussed will include (but are not limited to) news values, agenda setting, framing, bias in news reporting, the routines of journalism.
PRL3518
Editorial Analysis ll
This course offers a more in-depth analysis of the production, presentation, and consumption of news
PRL3523
Public Relations Writing I
This course will provide lectures and writing practice for specialized public relations purposes. The primary goal of this course is to help the students learn about organizations, publics, the media and will teach them how to prepare public relations messages for print and electronic media. (e.g., news releases, employee publications, position papers, direct mail and reports, brochures, and press kits)This course is designed to give the students a taste of the real practice of public relations.
PRL3524
Organizational Culture and Communication
This course aims to introduce to organizational theory and studies of culture for students. This course defines organizational culture and gives the details of some techniques and methods to be used to uncover and understand an organization's cultural values. This course will give an overview of the existing theories culture and communication in organizations and present the results of recent research in this field as illustrations of theoretical perspectives.
PRL3525
Desktop Publishing
This course aims to introduce to the realm of contemporary publishing methods and technology specified under the title of desktop publishing. Students would build a sound understanding of what the role of computer is in print design production. As well as theoretical knowledge and terminology, practical projects will help students to figure out the production and their position in contemporary design world.
PRL3527
Public Relations Writing II
The course covers all forms of writing for public relations, including press releases, public service announcements, magazine queries, securing television and radio interviews, coverage memos, media alerts, features, trade press releases, newsletters, backgrounders, and public relations presentations. Students will obtain knowledge of the basic principles of public relations writing and gain experience in writing for public relations.
PRL3531
Public Relations Management and Strategy
With the context of this course, the following topics will be covered by various examples:
*How do organizations determine their business goals according to their strategic business plans?
*What’s the function of public relations on realizing these business goals?
*How does the strategic public relations management process work? (The stages of planning and fields of application )
PRL3533
Video Production in Public Relations
This course will help the students to understand what to focus their attention at while they are in the process of a video production for a PR event or effort. By the end of the course the students will be knowing how to direct a cameraman/woman for the effective PR management. Thus the students will gain overall information about video production and strategic video shooting. The course will also teach to understand whether an editing is good, effective or mission-focused.
PRL3535
Corporate Public Relations
Corporate Public Relations examines the role of public relation within a corporation and its responsibilities in developing and maintaining external and internal relations. In this course, we will study the forms and practices of corporate communication and their impacts. This course will combine lectures, case analyses and discussion. By the end of the course, students will have a rich understanding of corporate communication, both as a practical and strategic activity and as a key communication process.
PRL3536
Research in Public Relations
The aim of this course is to give students a beter understanding of what research is and how it can help them in public relations. Students will also learn how to answer questions to assist understanding of, and to help develop levels of knowledge and skills in, the practical identification and implementation of public relations research.
PRL3537
Media Relations
This course aims to acquaint students with the process of building effective relations and cooperation with the media. Students are acknowledged about what “news media” are, who the members of the media are and how the media function. By drawing examples from news agenda of the day, the students see the difference “what is news” and “what is not”. They write news stories for printed press, radio and Tv, and improve their skills to write press releases which have “news value”.
PRL3538
Political Sciences
This course introduces students to the study of politics and the main concepts of political science such as human nature, power, community, the state, citizenship, rights, authority, legitimacy, freedom, equality, democracy, ideology and justice. The differences in ways how people, classes, cultures and nations organise themselves and deal with conflicts will be analysed as well with particular emphasis on case studies when time permits.
PRL3542
Public Relations History
This lesson aim identify the forces that have shaped the modern profession’s development, recognize the major figures and events that influenced the growth of public relations, explain the issues and trends that are shaping the future of public relations.
PRL3544
Interpersonal Communication
The aim of this course is to introduce and discuss main research areas and theories in interpersonal communication. In addition to more general aspects of interpersonal communication, the focus will be on personal and special issues such as listening, verbal and nonverbal messages, power, and ethics in interpersonal communication. By providing a variety of interpersonal situations, the course will help students to be better equipped to make more informed and effective communication decisions.
PRL3545
Writing Styles and Communication
PRL3548
Corporate Communication Practices
This course aims to give the students some important informations about the topics such as crisis management, issue management, reputation management, public communication, consumer relations, relations with employees, environmental issues. During the semester these topics will be discussed and case studies will be analyzed.
PRL3646
Visual Communication
This course is an introduction level graphics course designed to provide a basic and general familiarization with graphics and visual communication as it applies to public relations and advertising. Lessons, will include the study of theory, concepts, and aesthetics of visual communication, including the layout and design of printed materials. This course is an attempt to discover why some images are remembered while most are not.
PRL4511
Public Relations Campaigns I
The course is designed to give you a firm background on how to organize a well-planned public relations campaign,step-by-step.Topics covered in this course include the PR research, the value of planning, systematic approaches to planning, elements of a communication plan,implementation of various kinds of campaigns, and campaign evaluation.International and local case studies of public relations programs of business firms and other institutions will be examined.
PRL4512
Public Relations Campaigns II
The course is designed to provide experience on how to organize a well-planned public relations campaign, step-by-step, and to give students experience in coordinating independent investigation and research. Term project groups of 2-3 students will pick a case and will develop an integrated PR plan for the chosen fictitious or real case.
PRL4513
Public Relations Cases II
The purpose of the course is to examine the practical application of public relations principles, concepts and techniques through in depth analysis of the steps in research, planning, implementation, and evaluation in public relations campaigns. The emphasis on campaign process will help develop and enhance both students' technical knowledge of the public relations field as well as critical thinking and problem solving skills.
PRL4524
Public Relations Workshop
The main goal of the course which will be held within the context of previous theoretical knowledge is to gain students both the ability of analyzing the practices carried on whether at a public relations agency or department in a corporation and realizing strategic plan and projects for real cases by teamwork. In order to better understand the client, the potentially required demands of the client will be discussed and weekly presentations will be prepared according to these need/expectations.
PRL4526
Global Public Relations
The course will encompass theoretical information as well as best practices which will enable students to have an idea about PR approach of multinational companies who coordinate their PR programs with different perspectives all around the world. Within the framework of the course, global PR, corporate reputation management, public relations in specific countries and regions, media relations, crisis communications management, corporate social responsibility will be covered.
PRL4528
Crisis Communication
This course will be focused on three main areas: (1) the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government; (2) introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies; and (3) a review of key case studies of crisis management.
PRL4532
Journalism Workshop
Within the context of this course, the students will learn about the following topics:
-journalism operations,
-how publication is realized,
-how to write an article
-homework presentation studies
-Writing news spots
-Sub-photo writing
-The importance of using headings, how to write a heading.
PRL4990
Summer Training
The objective of summer training is for the student to get to know different sectors and expertise areas of his profession, to start building up a CV, and to get the kind of work experience that will put him/her ahead of his peers when he/she goes out looking for a job after graduation.
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